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Humancare is a leading agency specializing in the placement of housemaids, nannies, caretakers, and drivers. When they partnered with us, the aim was to develop a full-circle digital footprint that would not only elevate their brand but also create a streamlined, user-friendly experience for both employers and job seekers. Our scope of work included a new website, complete branding overhaul, comprehensive marketing strategy, and proactive social media engagement.
Humancare came to us in search of an all-in-one solution. They were facing challenges in reaching a wider audience and efficiently matching employers with qualified workers. The objective was clear: modernize and professionalize their digital appearance and marketing efforts to match the high-quality services they offer. It was an ambitious plan that required a multifaceted approach.
- Digital Presence: Despite being a reputable agency, Humancare had a limited online presence, impacting their reach and credibility.
- User Experience: The existing website was outdated and not user-friendly, leading to a drop in visitor retention and engagement.
- Branding Consistency: Humancare’s identity was fragmented across different platforms, causing confusion for potential clients.
- Lead Generation: They needed a more effective way to attract, qualify, and convert potential clients and job seekers.
- Branding: Designed a new logo and visual identity to better reflect Humancare’s professional and reliable services.
- Website Development: Created a fully responsive, SEO-optimized website featuring an intuitive interface, easy navigation, and a robust search function for job listings.
- Marketing Plan: Developed and implemented a 360-degree marketing strategy to build awareness, generate leads, and drive customer retention.
- Social Media Strategy: Launched and managed social media campaigns that focused on community-building, storytelling, and showcasing testimonials to build trust and authority in the sector.
Through a complete overhaul of their digital strategy, Humancare was able to achieve a cohesive brand image, an increase in qualified leads, and a noticeable spike in customer engagement across all platforms. Our partnership has set them on the path of sustained growth and increased market share.